up&up facial tissue

up&up is a prominent private-label brand owned and operated by Target Corporation, one of the largest retail giants in the United States. Launched in 2009 as a rebranding of Target's previous "Target Brand" and "Target Home" labels, up&up has grown into a multi-billion dollar house brand that competes directly with national name-brand products across a wide range of categories, including household essentials, baby care, and personal hygiene.

The facial tissues under the up&up label are marketed as a high-quality, value-oriented alternative to established brands like Kleenex. While Target manages the brand's identity and distribution, the actual manufacturing is often handled by third-party suppliers. For many paper products in the up&up line, the origin is listed as "Imported," indicating that production takes place in various global manufacturing hubs, which may include countries like China, depending on the specific supply chain agreements at the time of production.