Van der Meulen Melba Toast Volkoren

Van der Meulen Melba Toast Volkoren is a premium whole-wheat crispbread produced by Van der Meulen, a renowned Frisian family bakery based in the Netherlands. Founded in 1910 by Hessel van der Meulen in Ferwerd, the company began as a small rusk bakery known as 'De Volharding'. Over four generations, the business expanded its expertise into various bakery products, officially launching its famous Melba Toast in the early 1970s. Today, the brand is a global leader in the Melba toast category, exporting to over 40 countries while maintaining its traditional baking roots in Hallum, Friesland.

The manufacturing process remains concentrated in the Netherlands, where the company operates specialized production facilities to ensure the signature light and crispy texture of their toast. Van der Meulen remains an independent family-owned enterprise, currently managed by the fourth generation of the Van der Meulen family. The company has focused its strategy on its core strengths of Melba and Rice toast, serving both the retail market under its own label and providing extensive private-label manufacturing for international partners.