Made O'Meter
Discover where a brand or product originates
Andrex is one of the most recognizable household brands, particularly famous for its toilet tissue products. The brand is deeply associated with its iconic Labrador puppy mascot, which has been a staple of its marketing since the early 1970s. The product in the image shows the embossed puppy patterns, a hallmark of the Andrex Classic Clean and quilted varieties.
Originally launched in 1942 by St Andrew Mills Ltd. in the United Kingdom, the brand was named after the location of the mill on St Andrew Road in Walthamstow. Over the decades, the brand has evolved into a market leader in the UK and several international markets, focusing on soft and strong paper technologies.
Today, Andrex is owned by the American multinational corporation Kimberly-Clark. While the brand originated in the UK and maintains significant manufacturing facilities there (notably in Northfleet and Barrow-in-Furness), its parent company operates a global supply chain ensuring availability across various regions under different local management structures.
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