Loma Moisturizing Shampoo

Loma Hair Care is a professional salon-quality brand founded in 1991 by David Hanen, a cosmetic chemist and former salon owner. The brand is distinguished by its commitment to organic chemistry, specifically pioneering the use of certified organic Aloe Vera gel as the primary base for its formulas rather than water.

Unlike many professional beauty brands that outsource production to third-party manufacturers, Loma maintains full control over its supply chain. The company operates its own 50,000-square-foot manufacturing facility in Monroe, Washington, where it handles everything from formulating and blending to printing and filling its own bottles. This vertically integrated approach ensures high purity standards, including products that are free from sulfates, parabens, and gluten. As of 2026, the brand remains independently owned and operated under its original parent company, Innovative Salon Products.