Kellogg's cereal and snack products

Originally founded in 1906 by Will Keith Kellogg in Battle Creek, Michigan, the Kellogg brand has become a global household name. Historically synonymous with the Kellogg Company, the business underwent a monumental transformation in October 2023, splitting into two independent, publicly traded entities: Kellanova, which managed global snacking and international cereal brands (like Pringles and Pop-Tarts), and WK Kellogg Co, which focused on the traditional North American cereal portfolio (including Frosted Flakes and Froot Loops).

As of 2026, the ownership landscape has consolidated significantly under two global giants. Mars, Incorporated completed its acquisition of Kellanova in late 2025, taking control of the global snacks and international cereal business. Simultaneously, the Italian confectioner Ferrero Group acquired WK Kellogg Co in September 2025, bringing the iconic North American cereal brands under its wing. This dual ownership reflects a strategic shift where the brand's legacy continues across different market segments managed by these massive parent companies.

Manufacturing for Kellogg's remains widespread to support its presence in over 180 countries. While Battle Creek, Michigan, remains a symbolic heart for the cereal division, production takes place at major hubs including the United Kingdom (Trafford Park), Mexico (Querétaro), and various facilities across the United States, Europe, and Asia to meet local consumer demands.