Massel Vegetable Stock Cubes

Massel is a prominent Australian brand that has specialized in plant-based bouillons and seasonings since its founding in 1982. The product shown, Massel Vegetable Stock Cubes, is a staple in many Australian and New Zealand households, recognized for its commitment to being gluten-free, dairy-free, and vegan-friendly without the addition of MSG.

The brand was originally established by the Massel family in Sydney, Australia, with a vision to create healthy, all-natural flavoring solutions that cater to diverse dietary requirements. Today, the brand remains Australian-owned and operated under Massel Australia Pty Ltd. The manufacturing process takes place in their dedicated gluten-free and allergen-friendly facility located in Kings Park, New South Wales, ensuring high standards of quality and safety for consumers with food sensitivities.