Pasta del Capitano Baking Soda toothpaste

Pasta del Capitano is an iconic Italian oral care brand that dates back to 1905. It was created by Clemente Ciccarelli, a doctor of pharmacy and captain in the Royal Italian Army, who transformed oral hygiene by introducing toothpaste in a tube format at a time when toothpaste was typically sold in powder form. The brand is deeply rooted in Italian heritage, often featuring the image of the founder, Dr. Ciccarelli, on its packaging to emphasize its historical laboratory roots.

The product is manufactured in Italy by Farmaceutici Dottor Ciccarelli, a family-run company based in Milan. This manufacturer oversees the entire production process, ensuring that the brand maintains its 'Made in Italy' status. Ownership has remained within the Ciccarelli family for generations, keeping it an independent entity in a market often dominated by massive multinational conglomerates. The brand is celebrated for its commitment to traditional pharmaceutical quality blended with modern research and development.