President's Choice Blue Menu Lime Sparkling Water

President's Choice (PC) Blue Menu Lime Sparkling Water is a popular Canadian beverage known for being a calorie-free and sodium-free alternative to traditional soft drinks. The product is prominently labeled as 'Product of Canada,' reflecting its local production roots to serve the Canadian market.

The President's Choice brand was launched in 1984 by Loblaw Companies Limited, a cornerstone of the Canadian retail landscape. Originally developed to provide high-quality private-label alternatives to national brands, it has since grown into one of the most recognized names in the country. The Blue Menu sub-brand specifically focuses on health-conscious options with controlled levels of sodium, fat, or calories.

As of 2026, the brand remains under the ownership of Loblaw Companies Limited, which is itself controlled by George Weston Limited. George Weston Limited is a major Canadian public holding company with deep historical ties to the Weston family, maintaining its headquarters in Brampton, Ontario.