Made O'Meter
Discover where a brand or product originates
Rexona is a global leader in the antiperspirant market, originally founded in Australia in 1908 by Alice Sheffer. The brand was initially part of the Sheldon Drug Company before being acquired by Lever Brothers in the 1930s. Following a merger, it became a cornerstone of the Unilever portfolio.
Today, the brand operates under several names globally, including Degree in North America and Sure in the United Kingdom. While aerosol production often takes place in Australia, stick and roll-on formats for international markets like Germany are primarily manufactured in dedicated facilities in the Philippines and other regional hubs. Unilever remains the ultimate owner, managing the brand from its headquarters in the United Kingdom.
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