Somat Excellence Duo Power Gel dishwasher detergent

Somat is a pioneering brand in the automatic dishwashing sector, launched by the German consumer goods giant Henkel in 1962. It was originally introduced as the first detergent in Germany specifically designed for dishwashers, at a time when such appliances were considered luxury items. Over the decades, the brand has remained at the forefront of innovation, introducing the first dishwasher tablets in 1989 and multi-functional gels later on.

Today, Somat Excellence Duo Power Gel represents the brand's premium liquid offering, utilizing specialized 'German Gel Technology' to combine degreasers and cleaning agents for high performance in low-temperature and eco-cycles. While Henkel maintains significant production facilities in Germany, the brand's wide European presence means manufacturing also occurs in other regional hubs to serve local markets. The brand remains a core pillar of Henkel's Consumer Brands division, which continues to manage its global operations and research into 2026.