Dr. BEST Expert Green Sensitive toothbrush

Dr. BEST is a leading oral care brand particularly well-known in German-speaking markets. Originally developed in 1953 by the company M+C Schiffer in Germany, the brand achieved iconic status in the 1980s with its famous advertising campaign featuring a flexible toothbrush head that 'gives way' to protect gums.

Today, the brand is owned by Haleon, a major consumer healthcare company that was spun off from GlaxoSmithKline (GSK) in 2022. The product line has expanded to include sustainable options like the 'Green Sensitive' series, which utilizes plant-based materials and climate-neutral manufacturing practices. While the brand has deep roots in Germany, its manufacturing is distributed across multiple global facilities to meet international demand.