Cultures Gen V greenhouse vegetables

Cultures Gen V is a prominent Canadian producer of greenhouse-grown vegetables, specializing in hydroponic and organic produce. The brand was officially launched in 2023 as a unification of several legacy brands, including Hydroserre Mirabel, VÔG, and Diva, under a single identity focused on modern, sustainable agricultural values. The company is deeply rooted in Quebec, where it operates extensive greenhouse facilities totaling over 360,000 square metres across regions such as Mirabel, Ste-Clotilde, and Saint-Jérôme.

Ownership of the brand belongs to the Terrault family, who took over the original business (established in 1987) in 2008. Now led by the second generation of the family, the company emphasizes eco-responsibility, utilizing biomass green energy and recycled RPET packaging. In late 2024, Cultures Gen V became the first greenhouse producer in Canada to achieve B Corp Certification, highlighting its commitment to social and environmental performance. Their products, which include various lettuces, cucumbers, and peppers, are widely distributed throughout major Canadian retailers and parts of the United States.