Giorgio Armani Acqua di Giò Profondo

Acqua di Giò Profondo is a prominent fragrance within the Giorgio Armani beauty portfolio, specifically designed as a contemporary, aquatic aromatic fougère for men. Originally launched in 2020, the scent was crafted by master perfumer Alberto Morillas to capture the intensity of the deep sea. It serves as a modern evolution of the classic Acqua di Giò, which has been a staple in the luxury fragrance market since the 1990s.

While the brand Giorgio Armani is inherently Italian, founded in Milan in 1975, the production of its fragrance and beauty lines is primarily centered in France. This is due to a long-standing strategic licensing agreement with the French beauty conglomerate L'Oréal. Most Armani fragrances are manufactured in specialized facilities in France to leverage the country's historic expertise in high-end perfumery.

Ownership of the brand is currently in a transitional phase following the passing of founder Giorgio Armani in late 2025. According to his succession plan, the Giorgio Armani Foundation holds a controlling interest, though major industry players like L'Oréal and LVMH have been identified as primary candidates for future equity stakes. As of 2026, L'Oréal remains the definitive operator and license holder of the 'Armani Beauty' division, maintaining global responsibility for its development and distribution.