H&M apparel and accessories

H&M (Hennes & Mauritz) is a global fashion powerhouse that originated in Sweden. The brand's journey began in 1947 when Erling Persson opened the first 'Hennes' store in Västerås, Sweden, focusing on women's clothing. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, leading to the inclusion of menswear and the official rebranding to H&M.

Today, H&M is known for its 'fast-fashion' model, delivering the latest trends at accessible prices. While the brand is Swedish in identity and design, its manufacturing is decentralized. H&M does not own any factories; instead, it works with hundreds of independent suppliers, primarily across Asia (including Bangladesh, China, Cambodia, and India) and Europe (such as Turkey and Romania).

The brand is the flagship of the H&M Group, which has grown into one of the world's largest fashion retailers. The parent company oversees a diverse portfolio of lifestyle brands including COS, Monki, & Other Stories, and ARKET, continuing to maintain its headquarters in Stockholm while operating in dozens of markets worldwide.