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Made O'Meter

Discover where a brand or product originates

Honig Basis voor Macaroni en Spaghetti

ownerThe Kraft Heinz Company (USA)
originNetherlands
manufacturedNetherlands

Honig is a quintessential Dutch brand with a history dating back to 1867 when Klaas Honig purchased a starch factory in Koog aan de Zaan. Over the decades, it evolved into a household staple in the Netherlands, becoming synonymous with accessible, family-oriented meals like soups, pastas, and meal bases. Today, it remains one of the most recognizable and trusted brands in Dutch kitchens, often associated with its iconic orange packaging and 'the real Dutch taste.'

While its roots are deeply Dutch, the brand has undergone several ownership changes. It was formerly part of the CSM group before being acquired by H.J. Heinz in 2001. Following the massive global merger between Kraft and Heinz in 2015, the brand is now under the ultimate ownership of The Kraft Heinz Company. Most Honig products, including their popular meal bases and pasta mixes, continue to be manufactured primarily within the Netherlands to serve the local market.

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