Bio-tex White liquid detergent

Bio-tex is a well-established laundry detergent brand specifically tailored for the Nordic market. Originally launched in 1965, it gained significant recognition for being one of the first detergents to utilize active enzymes to tackle tough stains effectively at lower temperatures. This focus on performance and energy efficiency has made it a household staple in Denmark and surrounding regions.

The brand is currently owned by the British multinational Unilever. While Unilever is a global giant with production facilities across the world, a significant portion of Bio-tex liquid detergent for the Danish market has historically been produced at Unilever's CO2-neutral factory in Odense, Denmark. The brand continues to evolve under Unilever's 'Clean Future' initiative, focusing on sustainable packaging and plant-based ingredients to reduce its environmental footprint.