Crocky chips

Crocky is a prominent brand of potato chips and savory snacks that is deeply rooted in Belgian culture. The brand was established in 1966 by the Huyghe family and has since become one of the most recognizable snack names across the Benelux region. Known for its wide variety of flavors and crunchy textures, Crocky has successfully competed with global snack giants by maintaining a strong local identity and specialized production techniques.

Throughout its history, Crocky has undergone strategic changes in ownership to strengthen its market position. Originally founded by the Huyghe family at the Leen de Backer plant, the brand is currently owned by Roger & Roger, a major Belgian potato chip manufacturer. This transition ensured that the production remained largely within Belgium, specifically in Mouscron, leveraging local agricultural resources and Belgian expertise in snack manufacturing.

The ultimate owner, Roger & Roger, is a family-owned business specializing in private label and branded snacks. Under their management, Crocky continues to innovate its product line while staying true to its heritage. The manufacturing process emphasizes high-quality ingredients sourced from local farms, ensuring that the brand remains a staple in the European snack market.