Harboe Squash Orange

Harboe Squash Orange is a popular Danish soft drink produced by Harboe’s Bryggeri A/S. The brand traces its roots back to 1883 in Skælskør, Denmark, where it was established as a brewery. Over time, the company expanded its portfolio from beer to include a wide range of soft drinks, juices, and energy drinks.

The product featured, Squash Orange, is marketed as an 'orange soda for the people' (Folkets Appelsinvand), emphasizing its heritage and accessibility. Harboe remains one of the major independent beverage producers in Northern Europe, maintaining its primary production facilities in Denmark. The company is publicly traded on the NASDAQ Copenhagen stock exchange, ensuring its continued independence under the umbrella of the Harboe family interests.