ProDen PlaqueOff Powder

ProDen PlaqueOff is a specialized dental health supplement designed for cats and dogs. The product is derived from a specific strain of seaweed, Ascophyllum nodosum, harvested from the North Atlantic coast. Unlike topical treatments, it works systemically through the animal's saliva to soften existing tartar and prevent new plaque from sticking to the teeth.

The brand originated in Sweden following a discovery by Swedish dentist Dr. Sune Wikner, who noticed a correlation between consumed seaweed and reduced tartar levels in a patient. This led to the formation of Swedencare, which has since expanded the product line globally. Today, the manufacturing remains primarily centered in Sweden to ensure the quality of the organic seaweed source.

Swedencare AB, headquartered in Malmö, Sweden, continues to own and manage the brand. It operates as a global leader in pet healthcare, maintaining several subsidiaries across Europe and North America to distribute its patented dental solutions to veterinarians and pet owners worldwide.