TUC Paprika crackers

TUC is an iconic savory cracker brand originally created by the Belgian company Parein in 1958. The brand was famously inspired after a founder noticed the acronym 'T.U.C.' (The Union Company) in a newspaper. While it began as a Belgian specialty, its popularity spread rapidly across Europe and beyond. TUC crackers are recognized for their unique octagonal shape and melt-in-the-mouth texture.

Today, TUC is part of the global portfolio of Mondelez International, one of the world's largest snack food companies. Production occurs in multiple locations across Europe to serve different regional markets. In the Nordic region, including Sweden, products are typically managed by Mondelez Sverige, ensuring that the classic paprika-flavored snack remains a staple in European pantries.