Jacob's Mini Twiglets

Jacob's Twiglets are a classic British savory snack known for their distinctive knobbly shape and pungent yeast-extract flavor, similar to Marmite. Originally invented in 1929 by J. Edward Sharp at the Peek Freans biscuit factory in Bermondsey, London, they have since become a staple of UK snack culture, particularly during festive seasons.

Today, the brand operates under the Jacob’s name, which has a long-standing history dating back to 1851 in Ireland. While the brand has roots in both Ireland and the UK, Twiglets are primarily produced in the United Kingdom, specifically at the Aintree factory in Liverpool.

Ownership of the brand has transitioned through several major food conglomerates over the decades. As of the current market landscape heading into 2026, the brand is owned by pladis Global. pladis is a major international confectionery and snack company formed by the merger of United Biscuits, Ülker, Godiva Chocolatier, and DeMet’s Candy Company. The ultimate parent company is Yıldız Holding, headquartered in Istanbul, Turkey.