Gorenje home appliances

Gorenje is a major European manufacturer of household appliances with a legacy dating back to 1950. Originally established in the village of Gorenje, Slovenia, it has evolved from a small agricultural machinery workshop into one of the largest white goods producers in Europe. The brand is particularly renowned for its design-led approach, frequently collaborating with world-famous designers like Pininfarina and Ora-Ïto to create aesthetically distinctive kitchen and laundry solutions.

Manufacturing for Gorenje products is strategically decentralized across Europe and Asia. Its core production facilities are located in Velenje, Slovenia (ovens, washing machines, and cookers), Valjevo, Serbia (refrigerators and freezers), and Mariánské Údolí, Czech Republic (cooking appliances). Since its acquisition by the Chinese electronics giant Hisense in 2018, the brand has also integrated production with global Hisense facilities, including sites in China for small appliances and specific electronics. Today, Gorenje operates as a key premium brand within the Hisense Europe group, maintaining its European headquarters and R&D centers while benefiting from the global scale and technological infrastructure of its parent company.