Labello lip balm

Labello is one of the world's most recognized names in lip care, with a history spanning over a century. The brand was founded in 1909 by Dr. Oscar Troplowitz in Germany, who revolutionized the market by introducing the first lip balm in a sliding tin case. This innovate approach to packaging, combined with effective moisturizing formulas, allowed the brand to expand rapidly across Europe within its first few decades.

Today, Labello is a core brand within the portfolio of Beiersdorf AG, a German multinational corporation specializing in personal care products. While the brand is famously sold as 'Labello' in Central Europe and other regions, the same formulations are often marketed under the 'Nivea Lip Care' or 'Liposan' names in different international markets. Manufacturing is primarily centered in Germany and Austria to maintain high quality standards.

Over the years, the brand has evolved from a simple medicinal balm to a diverse lifestyle range, including tinted glosses, sun protection sticks, and specialized treatments for men. As a subsidiary of Beiersdorf, Labello benefits from advanced dermatological research and a global distribution network that keeps it at the forefront of the lip care industry.