Knack & Back refrigerated dough

Knack & Back is a well-known brand specializing in chilled, ready-to-bake dough products, such as croissants, rolls, and pizza dough. The brand was originally established in Germany by the company Knack & Back Gmbh in collaboration with the American parent company Pillsbury. It became famous for the characteristic 'popping' sound the cardboard canisters make when opened.

Over the years, the brand has been integrated into the portfolios of major global food conglomerates. Today, Knack & Back is part of General Mills, a leading American multinational food company. While the brand is deeply rooted in the German market, manufacturing occurs across various facilities in Europe to serve the international market. The ultimate ownership lies with General Mills, headquartered in the United States, maintaining its position as a staple in the refrigerated food aisle.