Nestlé Cini Minis cereal

Nestlé Cini Minis is a popular cinnamon-flavored breakfast cereal marketed primarily in Europe, Latin America, and the Middle East. It is the international version of the North American 'Cinnamon Toast Crunch'. The brand is managed under a unique partnership called Cereal Partners Worldwide (CPW), which was established in 1990 to bring the cereal expertise of General Mills to global markets using Nestlé's extensive distribution network.

While the brand is presented under the Nestlé banner, it is technically a joint venture between Nestlé and General Mills. Production for the European market, including Denmark, typically takes place in regional manufacturing hubs such as Poland or France. The product is famous for its 'Crazy Squares' mascots and its distinct cinnamon-sugar coating on whole-grain wheat and rice squares.