Made O'Meter
Discover where a brand or product originates
Viss, famously known in other regions as Cif or Jif, is a leading household cleaning brand. It was first launched in France in 1969 as a revolutionary abrasive cream cleaner that could clean surfaces without scratching them.
The brand is manufactured in various locations globally, often tailored to specific regional markets, with major production facilities in Europe to serve the German market. Viss has maintained a dominant market position, as indicated by the 'Nr. 1 in Deutschland' claim on the packaging.
Currently, Viss is owned by Unilever, a massive British multinational consumer goods company. Unilever manages the brand under different names worldwide while maintaining the core product formula and branding identity across its global supply chain.
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