JBL GO 2 Portable Bluetooth Speaker

JBL is an iconic American brand founded by James Bullough Lansing in 1946. Known for its high-quality audio equipment, JBL has a storied history in both consumer and professional audio markets, providing sound systems for everything from home theaters to legendary music festivals like Woodstock.

Today, the brand is owned by Harman International Industries, which became a subsidiary of the South Korean conglomerate Samsung Electronics in 2017. While the brand carries an American heritage and is headquartered in Stamford, Connecticut, its consumer electronics like the GO series speakers are manufactured primarily in China to leverage global supply chains.

Ownership through Samsung Electronics places JBL within one of the largest technology ecosystems in the world, ensuring continued innovation in wireless technology and acoustic performance. Despite the globalized manufacturing and South Korean ultimate ownership, JBL maintains its distinct American design and engineering identity.