Axe shampoo

Axe, known as Lynx in certain regions such as the United Kingdom, Ireland, and Australia, is a prominent male grooming brand that was launched in France in 1983. It was originally created by the global consumer goods giant Unilever, designed as a fragrance-led brand for young men.

Today, Axe products are manufactured in multiple locations worldwide, with significant production facilities in the United States, United Kingdom, and various European countries to meet regional demand. The brand remains under the ultimate ownership of Unilever, a British multinational corporation headquartered in London. Unilever is one of the largest consumer goods companies in the world, managing a vast portfolio of brands across beauty, wellbeing, and personal care sectors.