LU Prince biscuits

LU Prince is one of the most recognizable biscuit brands globally, particularly famous in Europe for its chocolate-filled sandwich biscuits featuring the iconic 'Prince' character. The brand was originally created by the Lefèvre-Utile (LU) company, which was founded in Nantes, France, in the mid-19th century.

Today, the brand is owned by Mondelez International, a global snack giant. While the brand has deep French roots, its production is now spread across multiple countries to serve various international markets. The packaging often features the 'Snacking Made Right' or 'Snack Mindfully' initiative, which is a global commitment by Mondelez to promote responsible snacking habits.