West cigarettes

West is a popular international cigarette brand that was originally introduced in Germany. It was first launched by Reemtsma Cigarettenfabriken in 1981, initially positioned as a quality product at a fair price. Over the decades, it became one of the leading tobacco brands in Europe and expanded its presence globally. The manufacturing occurs in multiple locations across the globe to serve different regional markets.

Today, West is owned by Imperial Brands, a British multinational tobacco company. Imperial Brands acquired West as part of its acquisition of Reemtsma in 2002. The brand continues to be a core part of its portfolio, known for its sponsorship of Formula One racing in the late 1990s and early 2000s which helped cement its status as an iconic global brand.