Ben's Original long grain rice

Ben's Original, formerly known as Uncle Ben's, is a globally recognized provider of parboiled and long-grain rice products. The brand originated in the United States in the 1940s, based on a parboiling process developed by Erich Huzenlaub. Today, it is a flagship brand of Mars, Incorporated, a major American multinational.

While the brand has its roots in the USA, its manufacturing is distributed globally to serve various markets efficiently. Mars Food operates processing plants in several locations, including Olen, Belgium, for the European market, and sites in the United Kingdom and the United States. The rice itself is sourced from major growing regions worldwide, depending on variety and local supply chain logistics.

In 2020, the brand underwent a significant transformation, rebranding from Uncle Ben's to Ben's Original to address racial stereotypes associated with its previous identity and imagery. It remains under the ownership of Mars, Incorporated, ensuring widespread availability across retail channels globally.