Lübzer Pils beer

Lübzer Pils is a traditional German lager originating from the town of Lübz in Mecklenburg-Vorpommern. The brand was founded in 1877 as the Mecklenburgische Brauerei Lübz and has become one of the most significant breweries in Northern Germany, known for its iconic lighthouse logo which symbolizes its coastal heritage.

Over the decades, the brewery underwent several ownership changes, especially during the German reunification period. Today, the brand is part of the extensive international portfolio of the Carlsberg Group, a Danish multinational company. Despite its global ownership, the production remains deeply rooted in its hometown of Lübz, maintaining regional authenticity while benefiting from the distribution network of a global brewing giant.