Sapporo Premium Beer

Sapporo Premium Beer is Japan’s oldest beer brand, first brewed in 1876 by Seibei Nakagawa, the nation’s first German-trained brewmaster. The iconic gold star on the silver can represents the North Star, which was the symbol of the pioneers in Hokkaido where the brewery originated.

While the brand maintains its Japanese heritage and headquarters, production is highly decentralized to serve global markets. For the European market, Sapporo is often brewed under license or in regional facilities to ensure freshness. In North America, production is frequently handled by Sleeman Breweries in Canada (which Sapporo acquired) or across their United States facilities like Anchor Brewing and Stone Brewing. The company continues to expand its global footprint through strategic acquisitions and brewing partnerships while maintaining the original recipe's crisp and clean profile.