TUC Bake Rolls Meersalz

TUC Bake Rolls are crunchy, double-baked bread chips that have a long history in the European snack market. Originally launched under the 7Days brand by the Greek company Chipita, these thin, crispy bread slices became a staple in the savory snack category across South-Eastern and Central Europe. Following the acquisition of Chipita by the global food giant Mondelēz International, the product was rebranded under the well-known TUC umbrella in many markets, including Germany, to capitalize on TUC's high brand recognition in the cracker and savory snack segment.

While the brand TUC itself originated in Belgium in 1958, the specific 'Bake Rolls' product line is deeply rooted in Greek snack innovation. Today, the production remains largely centered in modern facilities in Bulgaria and other European plants owned by Mondelēz. The parent company ensures that the product maintains its signature crunch and variety of flavors, often distributed through local subsidiaries like Mondelēz Deutschland.