Fairy Ultra Poder dishwashing liquid

Fairy is one of the world's most recognized household cleaning brands, particularly famous for its longevity and concentrated formula. The brand was originally established in the United Kingdom in 1898 by Thomas Hedley & Co. and became a staple in British kitchens. The iconic liquid detergent version was launched in 1950, setting a standard for grease-cutting performance and skin mildness.

Today, Fairy is a key part of the Procter & Gamble portfolio. While the brand is sold under the Fairy name in the UK, Ireland, Spain, and many European countries, it is marketed as Dawn in North America and under other regional names like Yes in Scandinavia or Jar in parts of Central Europe. Manufacturing for the European market primarily occurs at major P&G facilities such as the West Thurrock factory in England, though the company utilizes a global network of production sites to supply local markets like Spain, where this specific 'Ultra Poder' variant is widely distributed.