ORYZA Ideal Reis

Oryza is a premium rice brand that was established in 1976. It is a market leader in the specialty rice segment within the German market. The brand focuses on high-quality long-grain, parboiled, and specialty rice varieties sourced from major rice-growing regions worldwide, though the processing and packaging are centrally handled in Germany.

The brand is owned by the Euryza GmbH, which is a subsidiary of the Spanish multinational food group Ebro Foods. Ebro Foods is one of the world's largest players in the rice sector and a global leader in the pasta industry. The manufacturing for the German market is primarily conducted at the production facility in Hamburg, ensuring the quality standards consistent with the 'Made in Germany' label for processing.