Made O'Meter
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This product belongs to the Saskia brand, a prominent private label owned by the German retail giant Lidl. The water is sourced from various mineral wells across Germany, such as those in Jessen, Wörth am Rhein, and Kirkel, where Lidl operates dedicated high-tech bottling facilities known as Mitteldeutsche Erfrischungsgetränke (MEG).
The brand's origin is tied to the Lidl & Schwarz Group's expansion into private-label beverages to ensure supply chain efficiency and cost control. The packaging, as seen in the image, highlights the 0.25€ deposit ('Einweg-Pfand') standard in the German recycling system and emphasizes a bottle body made from 100% recycled material, reflecting the company's circular economy goals under the PreZero environmental division within the Schwarz Group.
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