POM-BÄR Original snack

Pom-Bär is a popular teddy-bear-shaped savory snack specifically targeted at children and families. It was first introduced in 1987 in Germany, defined by its gluten-free potato-based recipe and lack of artificial flavor enhancers. The brand is well-known across Europe for its iconic bear mascot, often seen wearing a crown.

Historically, Pom-Bär was created by the German company Wolf Bergstraße, which later became part of the Intersnack Group. Intersnack is one of the leading manufacturers of savory snacks in Europe. Production for the European market takes place in several factories across the continent to ensure freshness and efficient local distribution, with significant facilities located in Germany and the Netherlands.

Today, the brand is owned and operated by the Intersnack Group GmbH & Co. KG, a privately owned German conglomerate headquartered in Düsseldorf. The group manages a massive portfolio of snack brands including Chio, McCoy's, and KP Nuts, maintaining a strong international presence while keeping its strategic roots in Germany.