Felce Azzurra Talcum Powder

Felce Azzurra is an iconic Italian personal care brand known for its distinctive 'Classico' fragrance. The product shown is a talcum powder refill, a staple in many European households for its absorption and scent qualities.

Founded in the late 19th century in Alessandria, Italy, by the Paglieri family, the brand has maintained its identity as a quintessential Italian label. It remains under the ownership of Paglieri S.p.A., a family-led company that continues to manufacture the vast majority of its portfolio domestically in Italy to ensure quality control and preservation of its heritage formulas.

Over the decades, Paglieri has expanded Felce Azzurra into various household and laundry segments while keeping the fragrance and manufacturing tied to its original roots in the Piedmont region of Italy.