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Skechers is a prominent American lifestyle and performance footwear brand that has grown into one of the largest athletic shoe retailers globally. Founded in 1992 by Robert Greenberg, who previously founded L.A. Gear, the brand initially focused on utility boots and skate shoes before diversifying into a wide array of athletic and casual styles for men, women, and children.
The brand's manufacturing is decentralized, utilizing a network of independent third-party factories. While the majority of production takes place in Vietnam and China, Skechers also sources from Cambodia, Indonesia, and other regions to maintain a resilient global supply chain. This distributed manufacturing model allows the company to meet high international demand while managing costs and logistics.
Skechers USA, Inc. remains an independent, publicly traded company headquartered in Manhattan Beach, California. As the ultimate owner, Skechers oversees its brand portfolio, which includes sub-brands like Skechers Performance, Skechers GOrun, and Skechers GOwalk, ensuring consistent quality and innovation across its global operations.
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