Pågen Gifflar Kanel

Pågen Gifflar are a highly popular Swedish bakery snack, specifically small cinnamon rolls known for their soft texture and sweet filling. The brand 'Gifflar' has become a cultural icon within Scandinavia and is widely exported across Europe.

The product is manufactured in Sweden, with Pågen operating two large-scale bakeries in Malmö and Gothenburg. The brand emphasizes the use of Swedish flour and traditional baking methods, maintaining its heritage since it began over a century ago.

Ownership remains strictly private and family-led. Pågen AB is a family-owned company, which has allowed it to maintain its focus on the Nordic baking tradition while expanding into one of the largest bakery enterprises in Northern Europe.