Wolf of Wilderness dog food

Wolf of Wilderness is a premium pet food brand specifically designed to provide dogs with a diet that mimics the ancestral eating habits of wild wolves. The brand focuses on grain-free, high-protein formulations that utilize fresh meat, wild berries, roots, and herbs. Its philosophy is built on the biological proximity between modern domestic dogs and their wild ancestors, emphasizing species-appropriate nutrition without artificial additives.

The brand is a proprietary private label developed by zooplus SE, one of Europe's largest online retailers for pet supplies. Since its launch, it has become a flagship brand in the zooplus portfolio. While zooplus manages the brand strategy and distribution, the actual production of the food is handled by specialized contract manufacturers like Mera Tiernahrung in Germany, ensuring high European quality standards. Today, zooplus is owned by a consortium consisting of the private equity firms Hellman & Friedman and EQT, following a successful takeover in 2021-2022.