Made O'Meter
Discover where a brand or product originates
Bertolli is one of the world's most recognized olive oil brands, with a history dating back to 1865 in Lucca, Tuscany. Founded by Francesco Bertolli and his wife Caterina, it began as a small grocery store selling local Italian products. Over the decades, it grew into a global powerhouse, becoming a symbol of Italian Mediterranean cuisine. Despite its deep Italian roots, the brand has transitioned through several major corporate owners over the last century.
Today, the olive oil division of Bertolli is owned by Deoleo, a Spanish multinational company that is a global leader in the olive oil sector. Deoleo acquired the brand from Unilever in 2008. While the brand carries the heritage of Tuscany, the olive oil itself is often a blend of oils sourced from multiple Mediterranean countries, including Spain, Italy, Greece, and Tunisia, to maintain a consistent flavor profile and meet global demand. The manufacturing and bottling typically take place in large facilities in Italy or Spain depending on the specific market requirements.
It is important to note that the Bertolli brand name is split across different product categories: while Deoleo owns the olive oil business, other categories like pasta sauces and frozen meals are owned by different entities such as Mizkan and Conagra Brands, respectively. However, the olive oil remains the flagship product of the original Italian lineage.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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