Paulaner Spezi soft drink

Paulaner Spezi is one of Germany's most popular soft drinks, consisting of a unique blend of orange lemonade and cola. The product is manufactured in Germany, primarily at the Paulaner Brewery facilities in Munich.

The brand's origin is rooted in the Bavarian beverage tradition. While the 'Spezi' name itself was originally trademarked by the Riegele brewery in Augsburg, Paulaner has been producing its own version under a long-standing licensing agreement (and subsequent legal settlement) since the 1970s. Today, it is a cult classic in the DACH region, known for its iconic sunset-colored retro design and distinct citrus-forward flavor profile compared to standard cola mixes.