Extra White chewing gum

Extra White is a sugar-free chewing gum variant specifically formulated to help maintain teeth whiteness by reducing surface stains. It is a flagship product under the Extra brand, which was originally launched by the Wm. Wrigley Jr. Company in 1984 as their first sugar-free gum in the United States. Within five years of its debut, it became the top-selling sugar-free gum brand globally.

Today, the brand is owned by Mars, Incorporated, a family-owned global leader in snacking, pet care, and food. Mars acquired the Wrigley Company in 2008 and subsequently merged its chocolate and gum divisions to form Mars Wrigley. Extra White is manufactured in numerous locations worldwide, including major facilities in the United States, the United Kingdom, and Australia, to supply over 180 countries where the brand is sold.