Frebaco Kvarn Havrekuddar Naturell

Frebaco Kvarn is a well-established Swedish cereal brand with deep roots in the agricultural region of Lidköping, Sweden. Known for its focus on high-quality grain products, the brand emphasizes Swedish-grown ingredients and healthy nutrition, as evidenced by the 'Från Sverige' (From Sweden) and 'Keyhole' (Nyckelhålet) health symbols prominently displayed on its packaging. The Havrekuddar Naturell (Natural Oat Pillows) are a signature product, featuring 91% whole grain and no added sugar.

Historically an independent Swedish mill, Frebaco Kvarn was acquired by the Finnish food giant Fazer Group in 2016. This acquisition integrated the Lidköping-based milling operations into Fazer's broader Lifestyle Foods division. Today, the products continue to be manufactured primarily at the mill in Lidköping, Sweden, while operating under the ultimate ownership of the Helsinki-headquartered Fazer Group, which remains a family-owned company leading the food industry across Northern Europe.