Maaza Guava Fruit Drink

Maaza is a globally recognized fruit drink brand that was originally created in 1976 in India by the company Parle Bisleri. While the brand is famously owned by The Coca-Cola Company in India, its international rights follow a unique history of regional ownership.

In the European market, including Belgium and the Netherlands, the brand is owned and managed by Infra Foodbrands, a Dutch company that acquired the rights for Europe, the Caribbean, and West Africa in 2006. This is why Maaza products found in European retail often list the Netherlands as the primary manufacturing or distribution origin.

Originally launched as a mango-flavored drink designed to be a ready-to-serve version of Indian 'aamras', Maaza has expanded its portfolio to include tropical variants like Guava, Lychee, and Passion Fruit. While its spiritual home and invention remain Indian, the specific product in the image is a result of the Dutch-owned branch of the brand's international legacy.