OLW Cheez Doodles

OLW (Old London Wasa) is a prominent Swedish brand specializing in snacks, most famously known for its Cheez Doodles. The brand was founded in 1967 as a collaboration between Wasabröd and the American company Borden Foods, bringing American-style snacks to the Scandinavian market. The main production facility is located in Filipstad, Sweden, where the majority of their products are manufactured to this day.

Over the decades, ownership of OLW has evolved. It was under the Orkla Group's umbrella through various mergers until it was integrated into Orkla Confectionery & Snacks. Today, OLW remains a household name in Sweden, owned by the Norwegian conglomerate Orkla ASA, which oversees its distribution and production across the Nordic region.