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Pepsi Max, now often marketed as Pepsi Zero Sugar in some regions, is a low-calorie, sugar-free cola produced by PepsiCo. Originally launched in the United Kingdom and Italy in 1993, it was developed as an alternative to Diet Pepsi, designed to provide a taste profile closer to the original Pepsi. The brand is now available globally, with manufacturing plants located across various continents to serve local markets via a network of bottling partners.
The brand is owned by PepsiCo, one of the world's largest food and beverage corporations. Headquartered in Purchase, New York, PepsiCo oversees a massive portfolio that includes not only sodas but also snacks (Frito-Lay) and juices (Gatorade). Ownership and distribution are often managed through regional subsidiaries or local bottling agreements, such as Royal Unibrew in parts of Northern Europe.
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