Zewa toilet paper

The image features a roll of toilet paper with a distinctive floral embossed pattern characteristic of the Zewa brand. Zewa, originally an acronym for Zellstoff-Waldhof, has its roots in Germany, dating back to the mid-20th century. Over decades, it has established itself as one of the leading hygiene brands across Europe, known for its softness and multi-ply durability.

Today, Zewa is owned by Essity, a global hygiene and health company that was formerly part of the SCA Group. Essity operates numerous manufacturing facilities across Europe to serve local markets, meaning production occurs in multiple countries including Germany, Austria, and Poland. The brand continues to focus on consumer-facing innovations and sustainable forestry practices in its fiber sourcing.